Peter Lindbergh on the Porsche Talent Project, what is the legend of the brand for him and is there a human connection when photographing a car.
It’s clear that you are passionate about sharing your knowledge and ability, and about taking on the role of mentor. You are also helping to support talented young people as part of the Porsche Talent Project. Where does your passion stem from? And what advice would you give to aspiring photographers?
In truth, this is a new passion for me. In the past, I often declined this kind of project because I simply didn’t have the time. But in February 2017 I said yes for the first time, and I was amazed to discover how much I, too, could learn from projects like this. I think it’s an interesting experience because you are forced to think about your own motivations as well. I would encourage aspiring photographers to sit down with a sheet of paper and think about what they want to do next week. Then they should go and photograph exactly that.
What made you want to photograph this Porsche project? What did you see in it?
This was an interesting project for me on a number of levels. For one thing, the prospect of shooting a classic 911 and the first fully electric Porsche together was incredibly appealing. I was also excited by the idea of integrating people into this scene in a very natural way. And none of the subjects, neither human nor car, was dependent on the other. The two models knew exactly what to do to make sure it didn’t just look as though we’d posed people in front of a car. It was very interesting to observe this process. And the result was a unique kind of poetry. Luckily we had bad weather. The images would never have had this striking effect under a blue sky.
Porsche is steeped in tradition, a legendary German brand. Are there also historical aspects to your photographic interpretation of this topic?
Back when I was a child, my knees would begin to tremble when I heard the sound of a Porsche engine. I think it’s wonderful when moments like this become memories that inspire you. For me, the Porsche legend was always something very special. And the brand has continued to express itself in a unique and personal way. I’ve always appreciated that.
When you photograph a car, do you also feel a human connection?
Yes, although that is dependent on one thing: I need to be given complete freedom to take authentic photos. Just like on this shoot. Porsche gave me free rein, and it was a wonderful and informative experience for me.
