Rolls-Royce hosts celebration of luxury on the pistes of Courchevel 1850

Rolls-Royce hosts celebration of luxury on the pistes of Courchevel 1850

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Rolls-Royce party
photo: Rolls-Royce

The success of the House of Rolls-Royce is built on an unparalleled understanding of the lifestyles of the remarkable men and women who patronise the brand. Therefore, the marque fundamentally believes in serving a gentle presence in pinnacle enclaves such as Courchevel 1850. Rolls-Royce Motor Cars will remain there until 10 March as part of the innovative Social Hot Spot programme.

This highly Bespoke programme ensures that the brand’s patrons are never without the benefit of a Rolls-Royce motor car. It also allows clients to build on the rich dialogue they have with the marque. This way it is further integrating the world’s pinnacle luxury house into their lifestyles.

Clients enjoying winter sports in ‘Les Trois Vallées’ region of France expressed a desire for Rolls-Royce to host a highly contemporary après ski party in the exclusive Alpine resort of Courchevel 1850. Meanwhile, the marque found a suitable partner for that endeavour. The brand Pacha widely receives recognition for founding the Ibizan party movement. Together with Rolls-Royce, it creates a truly memorable gathering. It is a meeting for connoisseurs of luxury on the terrace of the Hôtel Le Lana. And the view is spectacular – it is overlooking the Bellecote piste of this special resort. All of the work results in an amazing event as well as great fun.

Rolls-Royce party
photo: Rolls-Royce

Rolls-Royce hosts celebration of luxury on the pistes of Courchevel 1850

Julian Jenkins, Regional Director, Rolls-Royce Motor Cars, says:

“The House of Rolls-Royce continuously strives to enrichen the relationship with our clients by offering unique experiences. The overwhelmingly positive response to the Pacha event once again demonstrates the brand’s instinctive understanding of our customers and their highly unique lifestyles.”

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