The “70 years of Porsche sports car” anniversary made it all possible. Peter Lindbergh is known for his fashion photography as well as his images of well-known subjects. Now, he has done Porsche the honour of making the concept study of the first fully electric car of the brand, the Mission E, and the iconic 911 sports car the subjects of a new series of photographs.
The location for this very special interpretation of the brand’s anniversary was a beach in Ault, northern France. “For me, Porsche has always expressed something unique, something personal. And always without any claim to perfection. The result is a unique kind of poetry”, says Lindbergh.
It was not just the subjects that made this shoot such an extraordinary project
The photographic series is a part of the “Porsche Talent Project” that was launched by the sports car manufacturer last year. The aim is to give young artists the opportunity to collaborate with the greats from the field. Skander Khlif, a young artist from Munich, shadowed Lindbergh on the shoot. He also had the opportunity to produce his own images under the guidance of the photographer to the stars. Lindbergh enjoys being a mentor but rarely gets the opportunity.
“His images offer a unique interpretation of a story, and his methods are completely inspiring. Seeing him work with the young photographer reaffirms our commitment to offering aspiring artists a unique experience that will help them to progress in their careers”, says Marketing Director Bastian Schramm.
This is not the first success for the “Porsche Talent Project”. At the end of 2017, it gave talented young people the opportunity to work with the Berlin-based designer clothing label “lala Berlin”. The result was their own take on the company’s famous “triangle scarf”. Working in co-operation with Porsche, networking site Talenthouse selected six finalists from a pool of more than 50,000 artists.
The talent project is just the latest chapter in the manufacturer’s involvement in culture and the arts
Among the other events are the Leipzig Opera Ball and the Ludwigsburg Festival. The company also has long-standing co-operation with internationally renowned institutions such as the Leipzig Gewandhaus Orchestra and the Stuttgart Ballet.
It’s 1948 and, outside the city walls of Gmund in Austria, Porsche production manager Otto Huslein takes the first 356 for a shakedown. This, friends, is where it all started. #SportscarTogether #70YearsOfPorsche pic.twitter.com/RyBtfhZMDy
— Porsche GB (@PorscheGB) June 8, 2018