The Formula E Championship extended and expanded its existing partnership with EA and the award-winning mobile racing game Real Racing 3. The game has over 400 million downloads and more than 1 million daily active users.
The continued collaboration will see the introduction of the next generation Formula E car for the very first time. This way fans and gamers will have the opportunity to put the Gen2 car to the test. Real Racing 3 is set to feature all 11 teams and liveries for next season. It will also have four city-centre tracks already on the Formula E calendar.
The new tracks will as well be available to unlock and act as a testing ground for bespoke in-game challenges. These will be distinctive to Formula E and the unique aspects of electric racing. They include conserving energy to the finish line without dropping down the order as well as the more familiar head-to-head and elimination contests.
On top of the mobile offering, EA and Real Racing 3 – together with Turn 10 Studios – will continue to develop the software for the E-Race at every Formula E event.
The E-Race is a first of its kind in sport and leading the way in fan participation. It brings gamers together with professional drivers using Playseat® simulators. Fans have the opportunity to post their best lap in the Gaming Arena inside the Allianz E-Village fan zone. The top performers win the chance to take on the Formula E drivers. Meanwhile, all is broadcasted on giant screens around the circuit and streamed live via the Real Racing 3 app on Real Racing TV.
Real Racing 3 will also implement incentivised Formula E challenges with time trials and leaderboards. This way gamers in select race locations will receive an invitation to attend a race and sit alongside the stars of the electric street racing series in the E-Race.
Ahead of the season climax in New York this weekend, Real Racing 3 will launch a global time trial running from July 13 – 21. Gamers will tackle the newly-extended Brooklyn Circuit in a bid to win a full-size replica helmet signed by a selection of Formula E drivers.
Ben Padley, Marketing and Brand Director at Formula E, said:
“This is another exciting opportunity for Formula E to bring fans inclusive racing content. The continued collaboration means fans of Formula E can access new cars and new tracks on mobile and tablet, with added incentives rewarding top performers.”
“Fan participation is a key driver in everything that we do. And our renewed partnership allows for the best discoverability and accessibility of the Formula E product. So long as you have a mobile device and the Real Racing 3 app, you can be in with a chance to challenge the professional drivers at the track. That’s what the ABB FIA Formula E Championship is all about – breaking down the barriers between drivers and the fans… and see who’ll come out on top!”
Luis Gigliotti, Firemonkeys General Manager, said:
“The Real Racing franchise is excited to announce our continued support of electric mobility and racing with Formula E. We’ve enjoyed working together over the last three seasons, and bringing so many firsts to the racing world.”
