Rich Energy Haas F1 Team unveiled its new-look for the 2019 FIA Formula One World Championship with a livery launch hosted at the prestigious Royal Automobile Club (RAC) on Pall Mall in London, while the design of its VF-19 challenger debuted online across the team’s website and social media platforms.
The 2019 livery was revealed on a show car in London. Drivers Romain Grosjean and Kevin Magnussen, together with team principal Guenther Steiner and Rich Energy chief executive officer William Storey, peeled back the covers before a throng of assembled guests at the RAC.
In addition to the infusion of Rich Energy’s branding, Haas Automation maintains its prominent placement on the VF-19. The familiar light gray tone have been carried over in the decals on its latest entry. The VF-19 continues to sport the branding of team partners JACK & JONES, PEAK, BlueDEF, Richard Mille, Alpinestars and Pirelli.
WAIT…NO…MORE!
We’re proud to present the #RichEnergy #HaasF1 VF-19 livery unveil. All change in the looks department for the new #F1 season!
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— Haas F1 Team (@HaasF1Team) February 7, 2019
“This is the time of the season when you hope you’ve got designs right and you can be competitive straight away,” said Gene Haas, founder of Haas Automation and chairman of Rich Energy Haas F1 Team
“The new car looks distinctive, not only in terms of its colour scheme, but also with the new regulations in play. Hopefully, those design changes brought in for 2019 will improve the racing on-track, and more importantly give us a shot at making more of an impact at each Grand Prix.”
Team principal Guenther Steiner commented; “It’s important that we keep progressing as a team, and this season is no different. Our partnership with Rich Energy is another positive example of moving forward as an organization. We’re pleased to see their colors on the VF-19, we welcome them as they join our valued partner group in utilizing Formula One as a global marketing platform. While 2018 delivered our best season to-date, the year showed, sometimes sharply, that we still have areas to improve on as a team. On-track, our push for performance started early with the VF-19, our next step is to get to Spain and utilize our time there wisely to prepare for Australia.”
“I’m naturally delighted to finally see the Rich Energy colours and stag logo in Formula One with Haas F1 Team,” said William Storey, chief executive officer of Rich Energy
“Partnering with the team has already significantly raised the profile of our brand, this livery unveil will again elevate us to another level. It’s fantastic to see the VF-19 decked out in black and gold, with Romain Grosjean and Kevin Magnussen similarly attired. We’ve worked closely with Haas F1 Team to ensure we present a strong look, one we’re now very proud to take around the world competing in Formula One.”
The digital renderings of the VF-19 also display the impact of the new season’s regulation changes.
The simplified front-wing is evident – now 200mm wider and 20mm higher. Its design should allow drivers to follow each other more closely and increase the possibility of overtaking. Similarly, the rear wing has been made simpler, as well as 20mm higher and 100mm wider. That is in aid of slipstreaming and promoting closer racing. Smaller, repositioned barge boards are also visible. They have a reduced height by 150mm. The barge boards are also moved forward by 100mm. They have been designed to improve airflow from the front wing making them less aerodynamically disruptive.
The physical unveil of the Rich Energy Haas F1 Team VF-19 will take place on Feb. 18 outside of the team garage at Circuit de Barcelona-Catalunya
Formula One pre-season testing will run from Feb. 18-21 and again Feb. 26-March 1 at the Spanish track before the season-opening Australian Grand Prix March 17 in Melbourne.
Loving the new-look guys! ???@RGrosjean @KevinMagnussen #RichEnergy #HaasF1 #F1 #LiveryUnveil pic.twitter.com/jsQE8qEM0R
— Haas F1 Team (@HaasF1Team) February 7, 2019
