Jaguar’s designer Ian Callum made a bespoke full-size clay model of the Jaguar I-PACE. Its purpose is to take centre stage at Scotland’s first dedicated design museum.
The I-PACE exhibit appeared to the world on 15 September
Then the grand opening of the new V&A Design Museum in Dundee took place. The place highlights the global achievements of Scottish designers past and present.
The clay model shows the painstaking and elaborate design process behind the firm’s first all-electric vehicle. It also shows the steps followed to create all new Jaguars.
Ian Callum, who is Jaguar Director of Design, explained that most of the design nowadays is digital. But clay models are still important. He is also Scottish so there was additional significance in working on that car.
“Automotive design is hugely complex. [Clay models] are our first chance to see the car in reality.”
“Scotland has a long history of design excellence and the V&A Dundee is a fantastic opportunity to showcase this on a global stage. And I hope our I-PACE exhibit can help inspire the next generation of design talent.”
As a schoolboy Ian Callum wrote letters to Jaguar asking for help to become a car designer. 50 years later he is famous all over the world for his work.
Dundee is a fitting location to display the all-electric I-PACE. As Scotland’s only Go Ultra Low City, it has one of the highest number of charging points in the UK.
The new museum will bring touring exhibitions from the V&A and other international museums to Scotland, as well as curating its own exhibitions in future years. V&A Dundee will have an international outlook: investigating the global importance of design, commissioning new work and contributing to public understanding of the role of design in everyone’s lives.
V&A Dundee will also present the largely untold story of Scotland’s outstanding design achievements, bringing together in one place the world-renowned V&A collections with loans from other collections in Scotland and beyond to allow all to understand and be inspired by this rich design heritage.
