Formula E is bolstering its live streaming efforts to bring the electric street racing series closer to people. Now fans in Japan will be able to follow the race live on Twitter.
The partnership is the first-of-its-kind between Twitter and the ABB FIA Formula E Championship. It starts with coverage of the third edition of the Mexico City ePrix on March 3.
As well as streaming the races live on the official Formula E Twitter channel, fans can also keep across the action with near-live clips of the key moments throughout the ePrix.
Media & Business Development Director Ali Russell said the series is always looking how to bring people closer to Formula E. The championship also wants to enhance the viewing experience both at home and at the track.
“This partnership with Twitter is a first for the series and an area we’re looking to expand in the future. The fans in Japan follow Formula E closely. Especially with names like Takuma Sato and Kamui Kobayashi behind the wheel in the past – along with the inclusion of Nissan next season. Japan is an important market for the series and now fans can’t miss a moment of the ABB FIA Formula E Championship”, Russell added.
Fans in Japan can follow the action live on the official Formula E Twitter channel – @FIAFormulaE
Senior Partnership Manager at Twitter Japan Jinichiro Takata explained the company is very happy to have a new and innovative partner.
Did someone say race week? ? #MexicoCityEPrix ??@LucasdiGrassi @audiformulae @audisport pic.twitter.com/Vs7MFh2FZR
— ABB Formula E (@FIAFormulaE) February 26, 2018
Jean-Eric Vergne leads in the drivers’ overall standings after four races. He has 71 points – 5 more than Felix Rosenqvist (in second place). Sam Bird is third with 61 points.
Meanwhile, Techeetah is first in the teams’ standings with 89 points. That is just a 2-points lead to Mahindra Racing while DS Virgin is in third place (69).