Nissan pioneers digital EV education series

Nissan pioneers digital EV education series

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Nissan LEAF
photo: Nissan

In the past five years, global battery-only electric vehicle (EV) sales have increased 23 times. 37% of South East Asian consumers now consider EVs for their next vehicle purchase. Nissan is a pioneer in the EV market. As such, the company actively supports the growing demand for information on EVs. For this purpose, Nissan launched its first education video series. Its aim is to bust myths while bringing more awareness around electric vehicles.

“Across the region, we consistently hear that people love the idea of EVs but many may not fully understand how EVs fit into their lifestyles or the usage basics,” said Yutaka Sanada, regional senior vice president for Nissan A&O.

“As the world’s first automotive manufacturer to produce a mass-market 100% electric vehicle, with more than 70 years expertise in this form of automotive technology, we wanted to help promote awareness around this topic. To provide some insight, Nissan is packaging and sharing our practical knowledge on electric mobility with customers, through the voices of real people as they experience the technology first-hand.”

Nissan LEAF
photo: Nissan

Nissan pioneers digital EV education series

The video series consists of four parts. It covers charging, range, driving as well as ownership. Thereby it tackles the most common questions surrounding EVs and myths around them. Tim Jarvis, Australian explorer and environmental scientist, and Naya Ehrlich-Adam, founder of sustainable food business Broccoli Revolution in Bangkok lead the discussion. They team up to discuss questions about EVs based on their personal experiences and preferences.

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