The BMW Group will showcase the future of driving pleasure and the potential of digital connectivity in a variety of different ways at the Consumer Electronics Show (CES) in Las Vegas. From January 8-11 2019, visitors will have their first chance to take a virtual drive in the BMW Vision iNEXT, accompanied by the BMW Intelligent Personal Assistant. In this way, the BMW Group is underlining its innovative capabilities in the fields of design, automated driving, connectivity, electrification, and services (D+ACES), which are all defined as key areas of future activity in its corporate strategy NUMBER ONE > NEXT.
The vision vehicle will be on display alongside a modern installation
The installation, for the first time, provides a virtual and immersive impression of what it is like to drive autonomously, emission-free, and fully connected in the BMW Vision iNEXT. To begin the simulation, the BMW Intelligent Personal Assistant suggests an agenda for the day. It also and plans the activities for the trip perfectly. Visitors will use virtual reality goggles and a special spatial concept. They will be able to immerse themselves in this virtual world. Initially, they drive the BMW Vision iNEXT themselves. But the vehicle soon takes over the driving function. In autonomous “Ease” mode, the driver interacts with the BMW Intelligent Personal Assistant. The Assistant makes suggestions as well as controls various digital services for the driver. These range from video conferencing, to shopping and even smart home functions.
The BMW Vision iNEXT showcases totally new ways to utilize driving time. It has ground-breaking technology for highly automated driving as well as intelligent connectivity. The Vision iNext also includes innovative display control concepts.
Visitors can explore the fundamental design principle referred to as “Shy Tech”. That is discretely integrated technology that only becomes visible when needed. It happens directly, thanks to two further exhibits outside the vehicle. The design of the interior of the BMW Vision iNEXT is a mobile environment that enhances the quality of life. This “Favorite Space” answers the question: “What will cars look like when they no longer have to be driven by a person, but still can be?”
The BMW Intelligent Personal Assistant marks the dawn of a new era for the BMW brand
It uses natural language for interaction with the vehicle and to access functions. In the new BMW X5 visitors can check out the functions that will be available for new models from March 2019. They will be able to see as well different future capabilities of the BMW Intelligent Personal Assistant. The personal assistant is also an integral part of the stand concept. It welcomes visitors at the entrance to the stand and guides them to the centre of the exhibition through sound and light experiences.
Spectacular outdoor vehicle presentations complete the BMW Group presence at the CES 2019. BMW Motorrad will demonstrate one of its research highlights in the field of automated driving: a self-riding BMW R 1200 GS. The insights gained with this test bike will help provide even better assistance with difficult manoeuvres in the future. For the first time, visitors can also take a seat in the all-new, first-ever BMW X7. They will also be able to enjoy a drive through an impressive off-road course.
A new level of luxury.
The first-ever BMW X7. pic.twitter.com/VLpMGRPUfJ
— BMW (@BMW) December 25, 2018