Tradition-conscious, authentic, clear: The new MINI logo
At the core of the new MINI brand identity lies an awareness of traditional values. But it is always in combination with the spirit...
Visit from a World Champion: Hamilton at the Mercedes plant in Sindelfingen
After the grand finale to the 2017 season in Abu Dhabi and the subsequent test session at the Yas Marina Circuit, Lewis Hamilton still...
Audi analyzes the desires of young IT experts
They are more interested in flexible working times than in a traditional career path. In a large-scale survey on “Generation Z” and “Generation Y,”...
Kalle Rovanperä joins WRC2 with Skoda
Skoda celebrated its successful 2017 season and announced that it will field its youngest squad ever in WRC2 in 2018. Kalle Rovanperä becomes a...
Swedish families help Volvo develop autonomous drive cars
Volvo Cars started developing its autonomous drive cars with help from Swedish families who will test its cars on the public roads of Gothenburg...
CES 2018: World premiere of the new Mercedes-Benz user experience
Mercedes-Benz will focus on the world premiere of the completely new infotainment system Mercedes-Benz User Experience (MBUX) at the Consumer Electronics Show in Las...
Müller and De Vries to drive for Audi in the Formula E first rookie...
Nico Müller and Nyck de Vries are going to drive the Audi e-tron FE04 for the first time in the Formula E first rookie...
How using a racing driver’s mindset can help you win at life
Whether you’re giving a big presentation or in an important job interview, zoning into the same high-performance mindset as a racing driver could be...
Kevin Schwantz 1989 RGV500 receives a complete restoration
The 1989 Pepsi Suzuki RGV500 of Kevin Schwantz received a full strip-down and rebuild. That happened at last month’s Motorcycle Live Show in Birmingham,...
Alonso donates signed race suit for charity auction
Two-time world champion Fernando Alonso is one of the most popular drivers in Formula 1. While circumstances have prevented him from adding to his...
