The SEAT Ateca received its first international accolade. The car was recognized by AUTOBEST as “Best Buy Car of Europe in 2017”.
SEAT President, Luca de Meo expressed his pleasure at the prestigious award. “The Ateca was our main player in 2016, achieving important awards and doubling the sales forecast”, he said.
SEAT Ateca received its first international accolade
Dan Vardie, AUTOBEST Founder & Chairman, said:
“The victory of SEAT Ateca is representing premieres for both SEAT and AUTOBEST. With a clear victory coming from the 31 Jury members from as many European countries, SEAT is taking the first AUTOBEST award in the history of the competition. The Ateca is a very convincing expression of SEAT’s ‘Created in Barcelona’ concept, a new brand philosophy pioneered by the Spanish producer. Having the ‘BEST Buy Car of Europe’ a SUV, is a clear sign that these segments are representing the future of mobility, with a remarkable increase in the years to come. With Ateca and the other models coming on, SEAT is placing itself in the core of new trends of motoring.”
With its best sales since 2007, in 2016 SEAT delivered 410,200 vehicles, 2.6% more than in 2015. A considerable boost comes from the Ateca, with 24,200 cars delivered in its first six months on the market. The Ateca’s success comes in addition to the growth of the Alhambra and the Leon.
SEAT unveiled its first SUV at the Geneva Motor Show 2016. The new Ateca is a unique combination of distinctive design, dynamic driving fun, urban versatility and compelling utility.
The Ateca is named after a Spanish town to retain the tradition. That also gives the brand authentic Latin flavour, character and personality. It is 100% designed and developed in Barcelona. “The essential role of this car will be to help the brand take a further step forward in terms of image”, De Meo explained. “Ateca will cover a steadily growing sub-segment in Western Europe in recent years.”
