Paris Saint-Germain and Renault have today signed an official partnership for the next three seasons.
Together, they will develop large-scale, global advertising and promotional campaigns. They will combine the passion of the supporters of the Parisian club with the striking force of Renault as one of the leading French brands worldwide.
The alliance between the two brands will also have a digital focus. That is an area where both showcase strong creativity. The club is looking forward to surprising its 60 million social media followers with even more engaging online content as a result of the partnership.
Marc Armstrong, Director of Sponsorship at Paris Saint-Germain, said:
“We are delighted that Renault has chosen Paris Saint-Germain to mark its entry into football. And [we] are proud to associate our club with one of the stalwarts of French industry. Renault will occupy an important position within our overall partnership programme. We are eager to begin working together, starting this season, and to see our players featuring in Renault’s famous ‘French Touch’ campaigns.”
Renault France’s Commercial Director Philippe Buros added that this partnership will benefit the customers.
Paris Saint-Germain, commonly known as PSG, has won 7 times the French Ligue 1 and has 12 Coupe de France. The club has also won the UEFA Cup Winner’s Cup (1995-1996) as well as the Intertoto Cup (2001).
Present in 134 countries, we don’t forget our French roots! As the official partner of #PFW, #Renault celebrates the French way of life by promoting the #fashion creativity of Haute Couture shows! @fhcmode #FHCM pic.twitter.com/MiRzvyqY2G
— Groupe Renault (@Groupe_Renault) July 10, 2018