The all-new Hyundai Veloster will make a Hollywood debut in Marvel Studios’ Ant-Man and the Wasp. And Hyundai is suiting up to give fans an action-packed experience. The movie’s release is scheduled for July 6th. Now Hyundai is tapping into Ant-Man’s superpowers for a special marketing plan. It includes new commercials as well as an interactive sweepstake and much more.
“Having our all-new Veloster immersed in the Marvel Cinematic Universe is a great way to entertain consumers and showcase the vehicle’s stylish design and performance capabilities to a massive audience,” said Dean Evans, CMO, Hyundai Motor America. “We wanted to take full advantage of this collaboration by engaging fans and providing them with experiences beyond the big screen.”
“There’s so much fun to be had with this film, which is why we’re elated about the approach that #Hyundai has taken with their campaign,” said Mindy Hamilton, Marvel’s SVP of Global Partnerships & Marketing. “The humour is there, the heart is there. And the creativity is firing on all cylinders because they’re experimenting with the same sizing and scale gags that our heroes encounter all throughout the movie.”
Hyundai preps for the all-new Veloster appearance in Marvel’s Ant-Man and the Wasp
Starting on June 11, Hyundai airs the new Ant-Man and The Wasp-inspired ad “Stoplight Standoff” on U.S. broadcasts. Two police officers and a Veloster driver exchange in a very awkward standoff at a stoplight. They each think the other is suggesting a race. Little do they know the real reason for the noise! A tiny Veloster, based on the vehicle in the movie, is the cause of confusion. And it is burning rubber between their cars! The miniature car showcases its cool and aggressive look before returning to its normal size. Meanwhile, Hyundai showed the new spot for the first time globally at its display at the Busan Motor Show in South Korea on June 7.
— Ant-Man and The Wasp (@AntMan) June 12, 2018