Naomie Harris opens 007 ELEMENTS

Naomie Harris opens 007 ELEMENTS

007 Elements
photo: Jaguar Land Rover

007 ELEMENTS, an exciting new James Bond experience built inside the summit of the Gaislachkogl mountain in Sölden, Austria, is now open to the public. Actress Naomie Harris who plays Moneypenny (Spectre, Skyfall) and Jakob Falkner, Managing Director of Bergbahnen Sölden opened the cinematic installation.

Visitors can learn the secrets behind the filming of the thrilling action sequences in Spectre which happened in Sölden. They can also see interactive displays with Jaguar Land Rover technology. The iconic Land Rover Defender of the villain Hinx’s henchmen is on the cliff edge. The Range Rover Sport SVR that Hinx (Dave Bautista) drove is also on display.

The latest Jaguar Land Rover technology is on show. There are features from the all-new electric Jaguar I-PACE performance SUV and artificial intelligence systems.

Jaguars and Land Rovers have appeared in nine Bond films since 1983, when Roger Moore’s Bond escaped in a Range Rover Classic convertible driven by Bianca (Tina Hudson).

“We are very excited to reach the 35th anniversary of the collaboration between Jaguar Land Rover and the Bond franchise. 007 ELEMENTS showcases the long-standing unique partnership”, said Laura Wood,

The Head of Brand and partnerships at Jaguar Land Rover pointed out as well that there more than 70 Jaguar Land Rover vehicles in the most recent film, Spectre.

At more than 3,000m above sea level, 007 ELEMENTS is the highest experience of its kind

The exhibition takes the visitors on a journey through nine galleries and a plaza with stunning Alpine views. The dramatic spaces complete with an immersive soundscape showcase the fundamental elements that define the James Bond films. This places the visitors inside the world of 007 and reveals how that world came to life.

The access to 007 ELEMENTS is via the Gaislachkoglbahn Gondola in the resort village of Sölden. Open daily from 09:00 to 15:30, tickets are available online or from the Bergbahnen Sölden ticket offices and cost €22 for adults, €12 for children.