Motorsport ready for the World Cup

Motorsport ready for the World Cup


The 2018 FIFA World Cup starts tomorrow in Moscow (Russia). The ceremony will be at the Luzhniki Stadium where the first game will take place (Russia – Saudi Arabia). And the tournament will capture the imagination and passion of fans all over the world. Motorsport is not an exception of the rule. WRC is already on holiday and its drivers will be able to follow the games.

There will be an opportunity to watch the ones in Le Mans this weekend when the 24 Hours of Le Mans will take place. And Formula 1 follows as many games as possible during race weekends which will be a lot – five in the coming six weeks.

Hyundai, soccerMeanwhile, Hyundai Motor will have the Go! SE range to support its sponsorship of the World Cup

The Go! SE will run across four model ranges, i10, i20, i30 Hatchback and Tourer and Tucson.

The Go! SE range features a high level of standard equipment. It includes satellite navigation and alloy wheels, as well as an exclusive Go! SE cloth upholstery design and Go! body emblems. The Go! SE models are available in a number of colours, including an all-new colour, Champion Blue (metallic).

Hyundai Motor has also enlisted multi-platinum Grammy Award-winning band Maroon 5 to record a version of Bob Marley & The Wailers iconic feel-good anthem ‘Three Little Birds’. Through the song, Hyundai will communicate that its smart technology means consumers can forget their worries and enjoy a positive driving experience both in and out of the car.

The new campaign will launch for the first time at the 2018 FIFA World Cup Russia with a new television advertising campaign

In addition, a music video has been created by Grammy award-winning director Joseph Kahn. It features Hyundai’s new fuel cell electric NEXO model.

The smart technology that features in the commercial includes Forward Collision Avoidance Assist. It prevents a driver bumping into a bus outside the football stadium. There’s also Safe Exit Assist which automatically locks the doors when trying to opening them in order to secure passenger safety in the vehicle.

Automotive manufacturers are making more safety features available in a bid to aid more convenient driving. To celebrate and embrace these changes, Hyundai has launched a new campaign for 2018 to communicate its brand messaging.

The music video was shot in a reggae designed world created to showcase the soul of a Maroon 5 performance. The silhouettes of the band are from natural materials including wood, stone, feathers and jewels, intercut with male and female reggae dancers bringing energy to the music. The dancer’s bodies are then transformed into hundreds of miniature models of Hyundai’s new fuel cell electric NEXO. They are driving in time to the beat, before being defined by beams of headlights illuminating their figures against a darkened background.