Land Rover took its 70th anniversary celebrations to new heights. That happened by visiting a remote rural community in West Bengal. That community relies on a fleet of classic models for its very survival. Famous as the “Land of Land Rovers”, the rural location in deep in the Himalayas. The people there use a fleet of Series Land Rovers dating back as far as 1957.
A film highlights the spectacular 31km journey made often by residents of Maneybhanjang in West Bengal, India to Sandakphu for their means of living. Towering gradients, rocky pony tracks and treacherous weather are just some of the hazards for the residents. They battle with these challenges daily with the Land Rovers. The cars are vital for the journey to the hilltop village, which sits at an altitude of 3,636m. That is why Land Rover is part of the life there.
Land Rover celebrates 70 years of all-terrain adventure with trek to “The Land of Land Rovers”
Land Rover’s team visited the remarkable collection of Series models, which provides a vital role for the community as reliable and unstoppable all-terrain transport.
This year marks 70 years since the original Land Rover made its debut at Amsterdam Motor Show in 1948. The brand is marking this milestone with a series of celebrations throughout 2018. They include a special broadcast, record-breaking convoys and a display in London’s Design Museum while the first one was as spectacular as the trip in the Himalayas. Land Rover announced its 70-year celebrations earlier this year with a Defender outline on the top of the Alps. Snow artist Simon Beck “draw” the sketch while using a… Defender!