The Formula E Championship has announced that Moët & Chandon is partnering with the series as official champagne supplier.
The French champagne Maison has been renowned for celebrating memorable moments with a sparkling sense of occasion for centuries. It will add to the glamour and celebrations at each event on the streets of the most recognisable city-centre locations.
The company will supply VIPs and guests in the premium hospitality area inside the EMOTION Club. It will also look to host fans at dedicated champagne bars positioned in the Allianz E-Village at a number of select races throughout the season.
Alejandro Agag, Founder & CEO of Formula E, said:
“With the prospect of serving up another intense and unpredictable year of racing in season five – we’ll be celebrating the most memorable moments in style together with Moët & Chandon. This partnership is yet another demonstration of the continued growth of Formula E and the ever-expanding portfolio of well-known brands such as Moët & Chandon.”
Stéphane Baschiera, President & CEO of Maison Moët & Chandon, added:
“Moët & Chandon looks forward to partnering with Formula E, an innovative brand that supports the future of sustainable mobility. As a Maison that has made technology an essential component of our strategy – from the broad scope of our R&D, to the precision of our sustainable viticulture practices – it’s a pleasure to work with Formula E, who operates at the forefront of technology and re-thinks the future.”
Claude Moët established Moët et Chandon in 1743. Today the company owns 1,190 hectares (2,900 acres) of vineyards and annually produces approximately 28,000,000 bottles of champagne. Moët was the official Formula One champagne provider between 1966 and 1999 and again from 2016.
Dan Gurney started the tradition of spraying champagne on the podium. That happened when he won the 24 Hours of Le Mans in 1967. Jo Siffert in 1966 sprayed the crowd first but it was inadvertently as the champagne was too long in the heat while Gurney did it on purpose.
— Moët & Chandon UK (@Moet_UK) November 29, 2018