Your wish is my command – Amazon Alexa comes to the new...

Your wish is my command – Amazon Alexa comes to the new Audi e-tron

Audi e-tron, Amazon Alexa
photo: Audi

As part of its far-reaching digitalisation strategy, Audi is integrating Amazon’s Alexa Voice Service into the new, fully electric Audi e-tron. The system is seamlessly integrated into the car’s MMI operating system – no smartphone is necessary.

With Alexa on board, customers can access many of the same features and services in the Audi e-tron that are available in their home or through other Alexa-enabled devices

They can check news, weather and sports scores. People can also order groceries, add to their to-do list and stream music and audiobooks via Audible, Amazon Music and TuneIn. There is also access to the wide variety of Alexa skills. And with smart home controls, they can lock the doors and turn off the lights. Customers can even close the garage door directly from the vehicle – all they need to do is ask.

Audi has seamlessly integrated the Amazon voice service into the MMI system of the Audi e-tron. Drivers don’t need an app on their smartphone to use it. They do not have to pair their phone with the car as well. All they have to do is link the car to their Amazon account. They can then activate the voice service via the onboard voice control system.

After saying the keyword “Alexa,” the LTE module in the MMI system establishes a connection via an Audi back-end and sends the queries to the Amazon servers. The content and information play back through the car’s audio system.

Audi already demonstrated last year just how important it considers voice control to be for interacting with the car and the tasks associated with that

The natural voice control that debuted in the Audi A8 luxury sedan. Since then it has been systematically rolled out to all model series also features a self-learning dialogue manager.

“The car as an intelligent conversationalist and digital voice services are nothing new to our customers,” explains Dr. Thomas M. Müller, Head of Electrics/Electronics of AUDI AG. “Integrating Alexa into our infotainment system was therefore the next logical step. We provide our customers with a consistent user experience, whether at home or on the road.”

“Our vision is to bring Alexa to customers wherever they are – at home, at work, and on the go,” says Ned Curic, VP of Alexa Auto. “With Alexa built directly into the vehicle, customers can ask Alexa to play music, place calls, and access plenty of Alexa skills, and we’re excited to work with a brand like Audi to bring that experience to the all-new Audi e-tron and additional models in its vehicle line-up.”

The Alexa integration is not the first joint project between the two companies. Via the myAudi app, Audi has offered the streaming service Amazon Music as part of the Audi connect service. It is available in many of the brand’s models since late 2017. Following the launch of the Audi e-tron, the brand with the four rings will integrate Alexa into additional models in North America and most European countries, opening a new chapter in terms of user experience.