Renault to open first dedicated Electric-Vehicle concept store in Europe

Renault to open first dedicated Electric-Vehicle concept store in Europe

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On February 16, Renault will open its first European concept store – the Renault Electric Vehicle Experience Center – in Stockholm. Visitors will discover the benefits of electric mobility and find answers to their questions on the subject. This ground-breaking shop window for Renault electric vehicles will be located in Täby Centrum. That is one of Sweden’s largest shopping centres and is on the outskirts of the country’s capital.

“We are delighted to be opening this store which will enable us to engage with people about electric mobility, help them to learn more about the subject and give them a chance to share their ideas. As Europe’s number one EV brand, we will be able to use this concept store to interact with the public and help people to understand the opportunities and benefits of electric motoring,” said Gilles Normand, Groupe Renault Senior Vice President, Electric Vehicles.

Thanks to the physical and digital journey (specifically designed for this store) visitors will be able to familiarise themselves with the practicalities associated with electric mobility. They will also be able to find a personalised solution that matches their particular lifestyle. The concept store features a number of distinct zones. These include a display of electric vehicles and areas where visitors will find information about charging infrastructure and systems, local legislation, subsidies, conditions of purchase and electric-vehicle-related services. There is also a place to relax and exchange ideas. Visitors will be able to test drive electric vehicles directly on site, too. Customers will also be able to order new electric vehicles.

On February 16, Renault will open its first European concept store – the Renault Electric Vehicle Experience Center – in Stockholm

Advisors will also be available seven days a week to assist visitors. The store will also feature an advanced digital experience.  It includes an exclusive electric car configurator to enable customers to find the model that meets their everyday needs.

Europe Renault Dealer Network Development Director Zakaria Zeghari added the store is an answer to emerging customer expectations. The company responds to them by opening new urban distribution channels. It also harnesses digital tools to deliver a better customer experience.

“Renault has brought these two challenges together under one roof by proposing a new approach of the Zero Emission range distribution. Stockholm was on top of our list because of the fast Electric Vehicle market expansion in Sweden. And the strong willingness of Swedish government to promote this technology”, Zeghari explained.

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