Toyota and Microsoft launch “EchoCam” for a completely new WRC viewing experience

Toyota and Microsoft launch “EchoCam” for a completely new WRC viewing experience

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Toyota, WRC

Toyota and its technology partner, Microsoft, are launching the EchoCam service at the 2017 Neste Rally Finland. Both companies are exploring new ways to bring rally fans closer to the World Rally Championship action. This service is a result of their efforts until now.

EchoCamEchoCam is an entirely new service. It connects fans’ photos and a video shot from the car’s point of view. This happens by using the cloud service: Microsoft Azure.

Each Yaris WRC will have a dedicated car’s point-of-view onboard camera. It will capture video footage of the fans alongside selected special stages as the rally cars pass by.

Furthermore, along several rally stages, fans will have the opportunity to enter a dedicated “EchoCam Photo Booth”. They can take photographs with their smartphones and upload their favourite image to the EchoCam website. And this will happen while the Yaris WRC cars pass by.

In return, the Yaris WRC will provide feedback as EchoCam generates a video clip – based on time codes – of the fan captured from the car’s point-of-view at the exact same moment of when the photograph was taken.

Toyota and Microsoft are launching the EchoCam service at the 2017 Neste Rally Finland

EchoCam is part of the collaboration between Toyota and Microsoft. Its aim is to bring closer audience and rally cars. Meanwhile, the team will continue to use Microsoft’s technologies to develop Yaris WRC data analysis platforms and make use of systems to share information about the team’s activities.

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