Disney EMEA and Formula E teamed up to bring the hugely popular global franchise Disney-Pixar’s “Cars” to brand new audiences.
The first phase of the collaboration kicked-off at the Paris ePrix on May 20. There was extensive branding around the circuit in the French capital, where the race took place.
Additionally, visitors to the race were able to get up-close to the world of “Cars” in the eVillage fan zone. There a life-size model art installation of Lightning McQueen was on display. Visitors enjoyed gaming pods, giving them the opportunity to try the brand new “Cars 3” console game – Driven to Win.
The trackside activities will continue during the double-header at this weekend’s Berlin ePrix.
Disney and Formula E will also be producing content featuring Formula E drivers. They will give their insight into what it takes to be a champion. The content will be refreshed on a monthly basis throughout the year and is aimed at both kids and parents. It will feature across Disney’s owned TV and digital platforms, as well as Formula E’s owned platforms.
The partnership coincides with the highly-anticipated release of “Cars 3”
“Cars 3” sees the return of the legendary Lightning McQueen (voice of Owen Wilson). He is suddenly pushed out of the sport he loves by newcomer and hi-tech racer Jackson Storm (voice of Armie Hammer). To get back in the game, he will need the help of an eager young race technician, Cruz Ramirez (voice of Cristela Alonzo), with her own plan to win, plus inspiration from the late Fabulous Hudson Hornet and a few unexpected turns. Proving that #95 isn’t through yet will test the heart of a champion on Piston Cup Racing’s biggest stage.
— Disney•Pixar’s Cars (@pixarcars) June 6, 2017