Skoda and Cirque du Soleil – entertainment meets automobile

Skoda and Cirque du Soleil – entertainment meets automobile

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Cirque du Soleil

Entertainment meets automobile. Skoda entered into a comprehensive partnership with Cirque du Soleil, thus broadening its brand commitment. The Canadian live entertainment company is world famous for its fascinating shows and exceptionally talented artists. Since its inception over 30 years ago, more than 180 million spectators have watched the remarkable Cirque du Soleil shows.

When two brands, which share values and are fuelled by positive energy, meet, something spectacular arises that brings excitement wherever it comes

This year, Cirque du Soleil will travel the globe with 10 different touring shows. Many of them are in important for the Czech brand markets in Europe, while in addition, it will appear with a touring show in China later this year.

The partnership agreement is until 2021. It also includes large-scale marketing campaigns and exclusive VIP experiences, such as backstage tours,’ meet and greets’ with the artists, and promotional opportunities linked to Las Vegas. The entertainment specialists have been on the scene in Las Vegas with numerous shows over the past 20 years.

Entertainment meets automobile. Skoda entered into a comprehensive partnership with Cirque du Soleil

The ‘Simply Clever’ ethos is a key characteristic of the automotive company’s products. The Czech manufacturer’s cars, like the “Circus of the Sun”, inspire their audiences again and again. In addition, the two companies combine engineering precision and high-quality standards. From stage design and technical equipment to artistic implementation, Cirque du Soleil’s shows are geared towards absolute perfection, while Skoda also meets this demand in the production of its vehicles.

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