Kia prepares for post-autonomous driving era with AI-based real-time emotion technology

Kia prepares for post-autonomous driving era with AI-based real-time emotion technology

Kia Real-time Emotion Adaptive Driving (R.E.A.D) System
photo: Kia

Kia Motors will preview a range of new technologies for the post-autonomous driving era. This will happen at the 2019 Consumer Electronic Show (CES) next month.

Kia’s interactive ‘Space of Emotive Driving’ exhibit looks to a future when autonomous driving is the norm. Improving the human mobility experience is a priority. Central to this concept is Kia’s new Real-time Emotion Adaptive Driving (R.E.A.D) System. It is a world’s first technology while its base is a joint research collaboration with the Massachusetts Institute of Technology (MIT) Media Lab’s Affective Computing group.

R.E.A.D System can optimise and personalise a vehicle cabin space by analysing a driver’s emotional state in real-time through artificial intelligence-based bio-signal recognition technology. The technology monitors a driver’s emotional state. Meanwhile, it tailors the interior environment according to its assessment. It potentially alters conditions relating to the human senses within the cabin while creating a more enjoyable mobility experience.

Albert Biermann, President and Head of Research & Development Division of Kia Motors, said:

“We have developed R.E.A.D System to create an interactive future mobility in-cabin space by converging cutting-edge vehicle control technology and AI-based emotional intelligence. Consequently, R.E.A.D System will enable continuous communication between drivers and vehicles through the unspoken language of ‘emotional feeling’ thereby providing an optimised human senses-oriented space for drivers in real-time.”

Kia’s CES exhibit will also feature several other advanced in-car and mobility technologies. Their focus is on the brand’s ‘emotive driving’ concept. Meanwhile, there will be more details in the build-up to the 2019 event. For an enhanced visitor experience, Kia will operate 15-minute ‘Docent Tours’ at regular intervals at the booth throughout CES 2019. The tour will give attendees a more in-depth understanding of the new technologies on display.