Force India takes on a brand new look this year following the signing of a partnership agreement with Europe’s No.1 water technology specialists, BWT.
The VJM10 will race in pink, magenta and silver. Thus it marks the beginning of a long-term relationship with the Austrian-headquartered water brand. The new colours will make their debut at the season-opening Australian Grand Prix in Melbourne.
The partnership represents BWT’s first involvement in Formula One. The brand takes advantage of the sport’s global footprint to promote its unique water treatment products. BWT’s presence is also reinforced with the BWT pink helmets of Sergio Perez and Esteban Ocon. They will complement the unique BWT pink car.
Team Principal Force India Dr Vijay Mallya says:
“The arrival of BWT in Formula One is huge news. It represents one of the most significant partnerships in our ten year history. It’s a sign of how far we have come as a team with our strong results and completes a solid commercial performance over the winter. For 2017 our cars will sport a vibrant new colour scheme with a smart matte finish. Changing the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT as they begin their relationship with the sport of Formula One.”
BWT CEO Andreas Weißenbacher, on BWT’s decision to sponsor a Formula 1 team, says:
“The collaboration with Force India is an important part of our brand-globalisation strategy. It will dynamically increase awareness of our brand around the world. We share with Formula 1 the passion we show every day in trying to achieve the best possible standards for our elixir of life, H2O.”
Best comment on the F1 @reddit? “Force Fabulous”.
Sir, we salute you.
— Sahara Force India (@ForceIndiaF1) 14 March 2017
