Nissan North America announced its collaboration with Walt Disney Studios Motion Pictures for its forthcoming film “A Wrinkle in Time” based on the classic 1962 novel by Madeleine L’Engle. The film’s star-studded cast includes Oprah Winfrey, Mindy Kaling, Reese Witherspoon, Chris Pine and Storm Reid, and hits theatres on March 9.
“This epic adventure, which takes audiences across dimensions of time and space, depicts a world where intergalactic travel is possible”, said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America. “It’s fitting that the all-new Nissan LEAF, equipped with Nissan’s latest advanced technologies, makes an appearance in the film. Nissan is proud to support “A Wrinkle in Time” as well as its cast and director who are working to imagine tomorrow, today.”
Science and breakthrough technologies play an important role in “A Wrinkle in Time”
Nissan is the world leader in electric vehicle sales, selling more than 300,000 LEAFs since its introduction in 2010. As the halo vehicle for Nissan Intelligent Mobility, the all-new Nissan LEAF was a natural to be in the film.
The all-new 2018 Nissan LEAF further strengthens Nissan’s position as the global leader in zero-emission electric vehicles (EV)
The best-selling electric car has been completely reinvented for its second generation. The new Nissan LEAF also comes with Nissan’s latest advanced technologies to create the ultimate EV package.
Did you know #Nissan‘s history with electric cars dates back to 1947? Check out our electric evolution. #Tama pic.twitter.com/b7wA6i0Qti
— Nissan Electric (@NissanElectric) January 26, 2018
The world leader in electric vehicles is debuting a new “A Wrinkle in Time”-inspired ad campaign for the all-new LEAF. It will appear in tandem with the film’s premiere. The ads feature Nissan Intelligent Mobility technologies and are running nationally beginning in early February.
Nissan is also working with Walt Disney Studios Motion Pictures and the film’s director, Ava DuVernay, to promote the “Searching for the Next Visionary Filmmaker” contest
The contest seeks to inspire innovative directors – especially female filmmakers – to step up and share their voice.
“Nissan is committed to storytelling that makes a difference. And this opportunity to help the filmmakers of tomorrow aligns with this commitment”, Tucker noted.
Ava DuVernay is the first woman of colour to direct a live-action film with a production budget over $100 million. To celebrate other visionary African-Americans, Nissan and DuVernay are rolling out the “Forward Faster Class”. This series of digital video vignettes will feature the insights of forward-thinking African-American influencers. They will share their tips for other self-starters looking to blaze a path to success. These vignettes will debut in mid-February during Black History Month on nissanusa.com.
“For Nissan, Black History Month represents the opportunity to celebrate African history and history makers while keeping an eye on what’s yet to come”, says Lanae Jackson, Nissan’s Multicultural Marketing Manager. “The ‘Forward Faster Class’ does just that.”
On March 9th, be a warrior. Watch the brand-new trailer for Disney’s A #WrinkleInTime. pic.twitter.com/CGdD796VaH
— A Wrinkle In Time (@WrinkleInTime) November 20, 2017
Meanwhile, the 2018 Nissan LEAF became ‘Best Electric Car’ at the 2018 What Car? Awards
Philippe Saillard, Senior Vice President, Sales and Marketing, Nissan Europe, commented: “The new Nissan LEAF is the most advanced and accessible 100% electric vehicle on the planet. We’re delighted to receive such an accolade from the prestigious automotive brand, What Car?. This is a car that is more enjoyable, more connected and more exciting to drive than any other mainstream electric vehicle in history. It is simply amazing.”
The all-new LEAF offers a significant update over the previous model with dynamic new styling, advanced technologies and a higher capacity drivetrain which delivers significant increases in both range and power.
The 2018 LEAF is also the first Nissan model in Europe to feature Nissan’s autonomous ProPILOT technology as well as e-Pedal, which allows drivers to start, accelerate, decelerate and stop – simply by increasing or decreasing the pressure applied to the accelerator.
Customer deliveries of New Leaf will commence progressively across Europe from early February 2018.
