Williams with a new sponsor, demonstrates 2019 livery

Williams with a new sponsor, demonstrates 2019 livery

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Williams FW42
ROKiT Williams Racing FW42; photo: Williams

Williams Racing has announced a new multi-year agreement today with ROKiT, a global telecommunications company. ROKiT becomes the team’s new title partner.

ROKiT is a new telco brand challenging the status quo. It offers premium smartphone technology, performance as well as design at an affordable price. The company also installs innovative Wi-Fi networks to make the world a better place. Meanwhile, ROKiT is working internationally to develop smart cities. It is currently rolling out public Wi-Fi across 27 of India’s largest cities. The company has a vision to create smart cities in 10 other countries in the next 3 years. ROKiT’s innovative mesh Wi-Fi network provides communities with better, faster as well as more cost-effective connections.

There is also a range of handsets that make up the ROKiT portfolio, with one of the key innovations – glasses-free 3D

These enable people to experience the ever-growing library of 3D content on the ROKFLiX 3D app. Unlike other technology brands, ROKiT goes further than standard talk, text and entertainment bundles. Its unique lifestyle package, called ROK Life Services, includes vehicle breakdown, recovery and Home Start, plus lost or broken key cover and worldwide Personal Accident insurance, as well as telemedicine. ROKiT is scheduled to launch in both the US and the UK in March 2019.

ROKiT is the brainchild of philanthropist and business innovator, John Paul DeJoria (Patron Tequila, Paul Mitchell) and British entrepreneur Jonathan Kendrick, whose personal passion for innovation, engineering and motorsport made him the ultimate driving force behind ROKiT and the sponsorship of the iconic British racing team. Kendrick’s close affiliation with Formula One and Williams started, aged 17, with Goodyear Racing in Wolverhampton. Later he secured the European rights of the then unknown Yokohama Tyres. Then Kendrick moved into audio-visual innovation for mobile phones. As part of the Williams trackside team, Kendrick proudly engineered the tyres of Alan Jones’ race car at the 1978 Argentine Grand Prix in Buenos Aires.

Buenos Aires
the F1 race in Buenos Aires in 1978; photo: Williams
Claire Williams, Deputy Team Principal, ROKiT Williams Racing, added:

“We are delighted to welcome ROKiT to our team as our title partner for the 2019 season and beyond. We share many similar values and aspirations with ROKiT; primarily putting engineering and innovation at the core of everything we do in our pursuit to be the best – the perfect platform from which to start a partnership.

ROKiT is on an exciting journey in their world of telecommunications, as we are at Williams as we build the team for a successful future. Taking that path together will make us both stronger in our endeavours and so I can’t wait to get started.”

Commenting, Jonathan Kendrick, Chairman of ROK Brands said:

“With ROKiT launching in 2019 we wanted a global platform that would help us tell our story of innovation. Williams Racing is the perfect partner. With them we can bring F1 to audiences in new and pioneering ways. Through our glasses-free 3D technology and our Wi-Fi capabilities, we aim to make Formula One even more accessible for all. Williams Racing exists purely to race in the top echelon of motor racing and we see the exciting partnership of ROKiT Williams Racing as the beginning of an ambitious and exciting road back to the podium.”

In addition to exclusive naming rights, the major Title Partnership will see ROKiT branding adorn the new Williams Mercedes FW42 race car

ROKiT will also feature prominently on the race suits and helmets of Williams’ race drivers. There will be signage at all trackside personnel team kit as well. The ROKiT Williams Racing-branded FW42 car will make its race debut on March 17th in Melbourne, Australia, kicking off the 2019 Formula One season.
Off track, consumers will have a unique opportunity to connect with ROKiT Williams Racing through compelling race lifestyle content and interactive activations surrounding key races.

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