The exhibition “Il Rosso & il Rosa” at the Enzo Ferrari Museum in Modena takes another look at the iconic brand. This time it is from the women’s perspective.
The exhibition is of some of the most beautiful and iconic Ferrari models. These cars have always been favoured by prominent figures from the worlds of entertainment, entrepreneurship and sport. This latest exhibition is a tribute to all women who over the years have carved out a growing role in the car industry. And they have taken all kinds of roles – customers, professionals, drivers.
The exhibition’s launch gave space to two exceptional customers. They shared the “untold story” of the bond between women and Ferrari. They were Amy Macdonald, the Scottish singer-songwriter, and Deborah Mayer, entrepreneur and GT driver. The two ferrariste revealed their passion for cars from a women’s perspective, now less unusual. They also recounted fragments of life expressive of pure driving pleasure, adrenaline packed challenges with other drivers.
The exhibition “Il Rosso & il Rosa” takes another look at the iconic brand – from the women’s perspective
As a testimony of the unbroken link between women and the Prancing Horse, the exhibition “Il Rosso & il Rosa” has gathered some of the cars most loved by unforgettable female characters. This enthusiasm first took off in the 1950s. Then Ferrari became a glamorous icon inseparably paired with the stars of cinema. Like Anna Magnani and the 1951 Ferrari 212 Inter. The same car was also chosen by Ingrid Bergman while Hollywood actress Norma Shearer had the 1956 250 GT Berlinetta “Tdf”.
The sixties include for example the 250 GTO of 1962. It was a favourite of French rally driver Annie de Montaigu. The 250 LM of 1963 was the choice of American actress Jayne Mansfield. Then, of course, there are the cars of the special guests of the event. These are the Ferrari 458 Italia of Amy Macdonald as well as the Ferrari 458 Italia GT3 and Ferrari 488 Challenge track models of Deborah Mayer.
The “Il Rosso & il Rosa” exhibition will run throughout 2018 at the Enzo Ferrari Museum in Modena, open every day from 9:30 am to 6 pm.
— Museo Ferrari (@MuseoFerrari) May 8, 2018