Volvo Cars revealed the S90 Ambience Concept, which is really an industry-first sensory experience. The model synchronises visuals, sound and scent to redefine in-car luxury. The S90 Ambience Concept made its public debut at the Beijing Auto Show in China. It is based on Volvo’s top-of-the-line S90 Excellence three-seater executive sedan. The model focuses on chauffeured passengers in the rear seat as well as on turning travel in a unique experience.
The passengers can personalise the car’s atmosphere by using the intuitive smartphone app. They choose one of seven visual themes synchronised with audio and scent while travelling. The themes have different characteristics, responding to a variety of moods. And that is exactly connecting with your senses.
“The Ambience Concept redefines luxury by taking it beyond material choices, creating a car that connects with your senses,” said Robin Page, head of design at Volvo Cars. “The design explores how people feel inside the car and enables them to influence their own mood and well-being.”
The visual element transforms the car ceiling according to the selected theme. There are Northern Lights, Scandinavian Forest, Swan Lake, Archipelago, Rain. Each of them provides a different mood scaling from relaxing to invigorating. There is also a Nocturnal theme for resting and Freedom gives a boost of fresh and uplifting energy.
We’re challenging the definition of in-car luxury. Introducing the #AmbienceConcept.
— Volvo Cars (@volvocars) April 23, 2018
The synchronised audio plays through the car’s Bowers and Wilkins premium sound system. Each theme has a matching bespoke scent – a total of four. They are created by Byredo and deploys simultaneously from a portal in the centre console.
“We’re known for our human-centric approach to design and as an industry leader in advanced safety technology,” Robin Page said. “Ambience reinforces this and shows our broader focus on human care, which starts with safety and also extends to general well-being.”
Volvo Cars revealed the S90 Ambience Concept, redefining in-car luxury
While the S90 Ambience is launching as a concept, Volvo Cars have the ambition to make it available in S90 Excellence production cars. The company aims to enhance its Excellence offer, especially in China, where it achieves remarkable results.
In 2017, Volvo sold more than 100,000 cars in China for the first time. That made a significant contribution to the company’s fourth consecutive year of record sales and growth. China is Volvo Cars’ largest single market and the company’s biggest marketplace for the S90 sedan.