From vision to change: Electromobility at the BMW Museum

From vision to change: Electromobility at the BMW Museum

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BMW Museum
Design sketch of the BMW i3 and BMW i8

A new temporary exhibition opens in the BMW Museum in March. It focuses on the BMW i brand and its protagonists BMW i3 and BMW i8. The title of the exhibition is “BMW i. Visionary Mobility.” and it will present visionary mobility and vehicle concepts over a period of 18 months. The exhibition pays tribute to the performance of this brand, which initially set benchmarks with the BMW i3 and BMW i8 and revolutionised individual local traffic in big cities with a large number of mobility services. A theme park of some 30 stations now demonstrates the diversity of electromobility as well as the aspects of sustainable choice of materials and the challenges of future, emission-free mobility. This takes the BMW Museum on new routes – for the first time, the history, the present and the future of mobility are united under one roof.

The story of the future

The thematic pathway begins at the origin of the need for alternative mobility concepts. This is also their biggest sphere of action so far: in the urban space, particularly megacities. Impressive installations on the topic of resources and emissions highlight the challenges confronting modern society. They indicate as well the opportunities on offer by electrification of mobility. A journey through history and the tradition of electromobility at BMW is also presented. It starts with the modified BMW 1602 used during the summer Olympic Games in Munich and reaches today’s BMW i brand. The exhibition includes an overview of the company’s milestones as well as the key focuses and facets of the BMW i brand.

Sustainability in every fibre

In the “Architecture and Power Unit” zone, visitors get to know the fundamentally new basic structure in vehicle construction which is the LifeDrive cell. They are also provided with an introduction to the electric motor and high-voltage energy storage. The centrepiece for this is the “Megacity Vehicle” concept car first presented at the IAA International Motor Show. This concept car was the development base for the BMW i3. Following a 360° tour around the topic of sustainability, the visitor’s roadmap continues to the second platform that presents the fascinating BMW i design: drawings and information panels bring the process of creation to life.

The issue of “sustainable design” also plays a role here, as does the associated design philosophy of the brand. The material platform follows on from this and visitors feel astonishment if they have never heard of terms like olive-tree leaves, eucalyptus, kenaf and PET in connection with vehicle construction. The recycling and dismantling process of these vehicles are also in the presentation. That gives fascinating insights into environmental protection measures at the BMW Group.

Urban mobility in transformation

The penultimate thematic area takes the focus back to the urban living environment. In this area, there are solutions like car-sharing concepts, charge networks and app possibilities for mobility services. The everyday lives of many people are inconceivable without these adjuncts. The latest developments such as BMW Connected highlight the trend towards networked and personalised driving.

The Urban Lounge showcases various projects which will complement the product range of large service providers in big cities in future. The exhibition closes with an outlook on the future. The top platform has the title “Visionary Mobility”. It presents the further alignment of the BMW i brand and its pioneering performance in the area of autonomous driving. There are also aspects of artificial intelligence here. And there’s a particular emphasis on the employees’ role in this transformation. After all, this is the key factor for success in the advanced development of the innovative BMW i brand.

The presentation of the new temporary exhibition “BMW i. Visionary Mobility.” will be in the bowl of the BMW Museum. The exhibition opens from 23 March 2018 and is likely to continue until September 2019. The standard ticket price includes entry to the temporary exhibition.

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