McLaren announced a long-term partnership with Dell Technologies, the world’s largest privately-controlled technology company.
Dell Technologies, which consists of seven global brands – Dell, Dell EMC, Pivotal, RSA, Secureworks, Virtustream and VMware – will bring its deep technology expertise to all McLaren Technology Group companies. The MTG includes McLaren Racing and McLaren Applied Technologies, as well as McLaren’s esports programme, World’s Fastest Gamer.
The McLaren Technology Group has just completed the first part of its IT transformation journey. Its aim is a high-performing hybrid cloud capability. This includes a modern, agile, automated, performant and highly available set of data centre services. McLaren will use Dell EMC compute, storage, and infrastructure management software.
The partnership will seamlessly integrate Dell Technologies’ wide-ranging platform of solutions into McLaren’s day-to-day operations. These include support for design and manufacturing, trackside operations, telemetry, safety-critical ecosystems, storage, esports and simulation, fan engagement and guest experience.
McLaren and Dell Technologies intend to collaborate on future projects in the areas of security, cloud, digital and workplace transformation technologies, with scope for technical innovation not only within the two organisations but also the wider industry.
Zak Brown, Executive Director, McLaren Technology Group, commented:
“McLaren’s agreement with Dell Technologies expands beyond the traditional sponsorship model. We are like-minded organisations led by the key principles of technical innovation and human progress at the cutting-edge of data-driven technology.”
“Formula 1 is a relentless environment and partnering with Dell Technologies provides us with class-leading capabilities and support to drive invaluable efficiencies that will enable McLaren to perform at the highest possible level across our entire business operations. We are especially excited about the future possibilities that will arise within McLaren Applied Technologies. [That is] an area of our business that is growing fast and offers huge potential.”
Brown repeated that McLaren has a strong ambition to take an “important leap in performance both on-track and off it”.
“Dell Technologies is the perfect partner. And our two brands share the same ethos, which will propel us towards our business objectives”, he said.
Jeremy Burton commented that the base of the new partnership is both companies’ heritage of innovation, engineering and high performance. The Chief Marketing Officer of Dell Technologies added the agreement will give the company the chance to showcase its portfolio. That includes “from consumer gaming and esports to the enterprise edge, data centre and cloud”.
Dell Technologies’ base is in Round Rock, Texas while the company formed after a merger of Dell and EMC Corporation.
— Dell Technologies (@DellTech) February 8, 2018